Waimea, the New York-based denim menswear brand, is set to enhance its offline footprint in India, just under two months after debuting its online platform in the country. This move comes as the company aims to capitalize on India’s burgeoning fashion market. The brand has already forged a
Levi Strauss has renovated, expanded and reopened its Levi’s store at CentralWorld mall in Bangkok. At 364 sq. metres, the expanded store is now the largest Levi’s store in Southeast Asia. Nestled in the heart of Bangkok’s shopping mall district Chidlom, the Levi’s NextGen Indigo store will offer consumers an elevated shopping experience. The experience […]
Madewell is the first US denim company to become a Bluesign System Partner brand and this partnership reflects Madewell‘s commitment to reducing its environmental impact. Madewell’s collaboration with Bluesign to produce denim more sustainably started in October 2022; while the first denim style was crafted using Bluesign approved ISKO fabrics. The Bluesign certification
Denim fabric, a popular and versatile textile primarily used in the production of jeans and other casual garments, is known for its durability, strength and distinctive twill weave, giving it a diagonal pattern. While typically made from cotton yarn, variations using synthetic fibres or blends are also available. Denim fabric finds application in a wide […]
ReCircled LLC, a marketer of certified preowned garments, footwear and accessories, and Kaltex USA, a denim producer will partner to launch a fully circular denim fabric in the western hemisphere. ReCircled will work with brands and retailers on unsaleable items and then sort them brand wise. Once these products have been sorted, cleaned and detrimmed, […]
To celebrate the 150th anniversary of the iconic Levi’s 501 jeans, Levi Strauss is launching a hemp-cotton blend Selvedge 501 in later summer 2023. The plant-based 501 is made of at least 97 percent plant-based materials, with all certified organic cotton, natural dyestuff, a plant-based patch and ink made from wood waste. “These jeans are […]
Armedangels, which manufactures and markets sustainable lifestyle garments has launches its first 100 percent recycled denim line, DetoxDenim. DetoxDenim has been produced with 100 percent recycled cotton, made up of 80 percent pre- consumer and 20 percent post-consumer waste. By scanning a QR code sewn into the denim a customer gets access to Aware Virtual […]