Apparel, Fashion, Retail

Jaypore Highlights 700-Year-Old Tangaliya Craft At Bharat Tex 2026

Textile Insights July 27, 2026

Jaypore, the artisanal lifestyle brand from Aditya Birla Fashion and Retail, showcased the heritage of Tangaliya weaving through a live loom demonstration at Bharat Tex 2026. The demonstration was led by Rathod Baldevbhai Jahabhai, a fifth-generation weaver from Vastadi village in Gujarat’s

Apparel, Fashion, Retail

Jaypore Celebrates Artisanal Heritage With New Store Launch In Guwahati

Textile Insights November 19, 2024

Jaypore, the ethnic wear brand from Aditya Birla Fashion and Retail Limited (ABFRL), celebrated its commitment to India’s rich artisanal traditions with the grand opening of its Guwahati store. The event showcased the perfect blend of heritage and contemporary elegance that defines Jaypore’s ethos, offering a platform to promote traditional crafts and connect with Assam’s

Apparel, Fashion, Retail

Jaypore Opens New Store In Hyderabad’s GVK Mall

June 14, 2024

Jaypore, India’s premier artisanal lifestyle brand under Aditya Birla Fashion and Retail (ABFRL), has opened its third store in Hyderabad, further solidifying its presence in the city renowned for its rich Deccan culture. Located in the popular GVK Mall, the new 1,675 square feet store offers customers an immersive journey into India’s artisanal legacy. Jaypore […]

Apparel, Fashion, Retail

Aditya Birla Fashion Unveils ‘Fashionabling Earth’ 3D Book At Bharat Tex 2024

March 3, 2024

Aditya Birla Fashion and Retail Limited (ABFRL) unveiled its “Fashionabling Earth,” a 3D coffee table book at Bharat Tex 2024. The book is aimed at providing an immersive and inspiring experience. Going beyond conventional reading, this book integrates interactive 3D features and captivating pop-up images to breathe life into sustainable stories. Reflecting

Apparel, Fashion, Retail

ABFRL To Launch Its Artisanal Lifestyle Brand Jaypore In US

Textile Insights February 19, 2024

Aditya Birla Fashion and Retail Ltd. (ABFRL) will partner Ingenuity, an ecommerce solution provider to launch Jaypore, an ABRFL brand in the US market. This collaboration is geared towards enabling the Aditya Birla Group company to expand its direct-to-consumer (DTC) presence on a global level. Jaypore is an artisanal lifestyle brand that offers curated collections […]