It is crucial to consider not just the end result, but also the journey we take to get there, avers Murugan Santhanam and takes a look at some of the sustainable material revolution happening in the textile industry The idiom “the ends justify the means” indicates about a situation in which the
As we approach the end of this decade, it has become imperative for many of the world’s largest fashion brands to significantly enhance their utilization of raw materials with a lower environmental footprint. This shift is necessary to align with forthcoming sustainability regulations and to meet ambitious decarbonization targets. However, there is a growing concern