Aditya Birla Group’s modern brand conglomerate, TMRW, has acquired a 16% minority stake in the Virat Kohli-endorsed clothing brand WROGN for Rs 125 crore, with an option to increase to a majority stake in the future. With this investment, TMRW’s portfolio now includes eight Indian
Following the announcement on April 1, 2024, the Board of Directors of ABFRL convened and approved the proposal for the vertical demerger of Madura fashion and lifestyle business from ABFRL into a newly incorporated entity named Aditya Birla Lifestyle Brands Ltd. (ABLBL). Upon completion, ABLBL will be listed separately, marking a significant strategic move aimed […]
TMRW, an Aditya Birla Group backed company, which manages garment brands like Bewakoof, JuneBerry, Nobero, Urbano, etc and, Bain & Company have released a report on ‘Digital Fashion Disruptors: Navigating the Future of Fashion’. According to the report, digital disruptor brands are projected to outpace India’s online fashion market growth with 35