Jaypore, the artisanal lifestyle brand from Aditya Birla Fashion and Retail, showcased the heritage of Tangaliya weaving through a live loom demonstration at Bharat Tex 2026. The demonstration was led by Rathod Baldevbhai Jahabhai, a fifth-generation weaver from Vastadi village in Gujarat’s
In a growing shift toward culturally rooted fashion, Jharkhand’s tribal textiles and indigenous art forms are moving from village walls and local traditions into mainstream wardrobes, blending heritage with modern design. Leading this transformation is Ranchi-based initiative Johargram, which is reimagining traditional Sohrai art and tribal textile motifs into contemporary













