TechnoSport Debuts On Myntra’s M-Now To Boost Q-Commerce Growth

TechnoSport, one of India’s fastest-growing activewear brands, has announced its launch on M-Now, the hyper-speed delivery service by Myntra. The service currently enables 30-minute deliveries across Bengaluru, with expansion plans underway for Mumbai, Delhi, Kolkata, Hyderabad and Pune. The launch marks a significant step forward in TechnoSport’s aggressive expansion strategy to meet rapidly evolving urban demand and reinforce its position as a performance-first and accessible activewear brand.

TechnoSport will offer 10+ styles on M-Now at an average price point of Rs 430, ensuring affordability without compromising quality and performance. Its presence on the platform is expected to drive faster customer outreach, improve engagement, and enhance visibility across key metro markets.

The brand’s omni-channel rollout beginning with Myntra and soon extending to its own D2C platform, is designed to offer faster deliveries, reduce cancellations, and strengthen customer trust. TechnoSport has already recorded ~60% volume growth on Q-commerce platforms in the past six months. The segment is now projected to contribute nearly 15% of its overall revenue in the coming years.

Commenting on the launch, Puspen Maity, CEO, TechnoSport said, “We are thrilled to launch on M-Now. This milestone reinforces our mission to make high-performance activewear more accessible across urban markets. Today, a significant share of activewear purchases is impulse-led, driven by immediate fitness or lifestyle needs. Q-commerce bridges the gap between intent and action, enabling us to serve consumers with speed and convenience.”