TechnoSport Opens 45th EBO In Bhagalpur
TechnoSport has expanded its retail footprint with the launch of its 45th Exclusive Brand Outlet (EBO) in Bhagalpur, marking a strategic move to deepen its presence in emerging Tier-2 and Tier-3 markets.
Located on Dr. Rajendra Prasad Road, the new ~3,000 sq. ft. store underscores the brand’s focus on strengthening organised retail across high-growth regional hubs, particularly in East India. The inauguration was attended by Dr. Basundhara Lal and Dr. N. K. Yadav.
With this addition, TechnoSport’s exclusive outlet network now spans 45 locations nationwide. The company continues to prioritise an EBO-led strategy to enhance brand visibility, improve consumer engagement, and maintain greater control over merchandising and in-store experience.
The Bhagalpur outlet showcases the brand’s full range of performance-driven activewear tailored for Indian conditions. Its portfolio includes proprietary fabric technologies such as Cotflex for 4-way stretch and memory, Techno Dry for moisture management, and Matpiq for a soft, matte finish. Additional features like DURACOOL+, antimicrobial TechnoGuard, and UPF 50+ protection further strengthen the offering across both athletic and everyday wear segments.
Commenting on the expansion, CEO Puspen Maity said the launch reflects the company’s commitment to tapping into rising demand for accessible performance wear beyond metro cities, while accelerating its organised retail scale in East India.
Tier-2 and Tier-3 markets continue to be a key growth driver for the brand, with further expansion planned across Bihar and other underserved regions. TechnoSport remains on track to reach 50 EBOs across India by the end of the financial year, supported by a cluster-led rollout strategy across both established and emerging markets.
