Trident Group Expands European Focus With New Collections At Heimtextil 2026
Trident Group, one of India’s leading integrated home textile manufacturers, strengthened its European presence showcasing its latest collections at Heimtextil 2026, the world’s largest trade fair for home and contract textiles, held in Messe Frankfurt, Germany from January 13–16, 2026. The participation supports the company’s intent to grow in Europe amid improving trade prospects, supported by proposed Free Trade Agreements (FTAs) between India, the UK and the European Union.
At the fair, Trident presented its TG collection, themed ‘Visible Invisible’, which blends contemporary design with sustainability and innovation. The display underlined how everyday home textiles are shaped by responsible sourcing, thoughtful design and advanced manufacturing, aligned with the evolving expectations of European consumers. Sustainability and the role of AI in home textiles were prominent themes at this edition of Heimtextil.
Speaking on the company’s European roadmap, Abhishek Gupta, CEO – Strategy & Marketing, Trident Group, said, “Europe is a strategic market for our home textiles business. With favourable trade developments on the horizon, we are investing in local leadership and showcasing collections that reflect European preferences for sustainability, quality and design. The global home textiles market is estimated at US$ 136–140 billion, with steady growth expected over the coming years. Against this backdrop, Trident is positioning itself to deepen partnerships with European retailers and scale its business responsibly.”
As part of this strategy, the company has strengthened its on-ground presence by appointing dedicated Directors for Germany and France, ensuring closer customer engagement, faster response times and stronger regional relationships across key European markets.
Trident’s Heimtextil showcase draws inspiration from Indian aesthetics and modern global trends, translating emotions such as comfort, joy and strength into towel and bed linen collections. The TG range features responsibly sourced cotton, performance-driven finishes and contemporary colour palettes. The collections generated encouraging interest from buyers across Germany, France, the UK and other European markets during the fair.
