Van Heusen Launches ‘VH Evening’ Sub-Brand For Eveningwear
Van Heusen, known for premium formal and wedding wear under Aditya Birla Fashion and Retail Ltd, has unveiled its new sub-brand, ‘VH Evening,’ marking its entry into the eveningwear segment for men and women. The line blends sophistication with bold, dressed-up casuals, designed to redefine evening elegance and cater to modern, style-conscious professionals.
The debut collection, Born of Art, draws inspiration from historic art movements like the Renaissance, Cubism, and Impressionism. Offering a versatile range of blazers, suits, dresses, shirts and T-shirts, the collection seamlessly transitions from day to night. Its design philosophy balances bold, art-inspired prints with subtle, artistic detailing, combining contemporary silhouettes with timeless aesthetics.
“VH Evening addresses the market’s demand for eveningwear that balances bold self-expression and elegance,” said Abhay Bahugune, COO, Van Heusen. “It empowers individuals to stand out confidently while maintaining refinement and versatility.”
The Born of Art collection reflects Van Heusen’s commitment to blending art and fashion, turning clothing into wearable masterpieces. Gaurav Raheja, Design Director, stated, “This collection redefines eveningwear, blending timeless art with cutting-edge design to create a striking fashion statement.”
Van Heusen’s marketing campaign, Frame, emphasizes wearable art, showcasing the collection in gallery-like visuals. The collection is available at Van Heusen stores and online, complemented by exclusive pop-up gallery events in major cities, positioning VH Evening as a premium choice for expressive evening fashion.
