Van Heusen Partners with Taapsee Pannu As New Brand Ambassador

Van Heusen, a leading power dressing brand from Aditya Birla Fashion and Retail Ltd., has announced its association with actress Taapsee Pannu as its new brand ambassador.

Representing the modern woman who is confident, purposeful and always on the move, Taapsee embodies the brand’s ethos of impactful change. Van Heusen aims to offer fashion choices that cater to the dynamic lifestyles of women today, providing versatile options for formal, casual, travel and evening wear.

The brand’s new campaign, “Lead Every Role,” showcases its modern fashion alongside Taapsee’s multifaceted personality and career. The campaign will prominently feature on major digital platforms.

Abhay Bahugune, Chief Operating Officer of Van Heusen, stated, “We are committed to being the force multiplier for modern women and are excited to have Taapsee on board, as she truly represents the ambitious woman of today. This partnership reinforces our position as India’s leading western wear brand for women.”

Expressing her enthusiasm, Taapsee Pannu shared, “I’m thrilled to be the new face of Van Heusen, as the brand truly resonates with the modern Indian woman. The ‘Lead Every Role’ campaign is especially meaningful to me, and I’m proud to be a part of it.”