W For Woman To Make Historic Debut At New York Fashion Week 2025
W for Woman, the celebrated Indian wear brand from Aditya Birla Fashion and Retail Ltd. (ABFRL), is set to make a groundbreaking appearance at New York Fashion Week (NYFW) 2025. It will be the only Indian wear brand of its scale to launch its Spring Summer’25 collection at the iconic event. Endorsed by Bollywood superstar Anushka Sharma, the brand will be featured in the exclusive ‘Made in India’ segment, showcasing the fusion of India’s rich fashion heritage with contemporary design.
On February 6, 2025, at Sony Hall in Manhattan, W will present a captivating runway show that celebrates the modern woman – Indian at heart and global in outlook. The collection, a vibrant blend of traditional craftsmanship and contemporary aesthetics, will feature designs reflecting a diverse range of styles, from fusion wear to Indian wedding attire, catering to varied tastes and occasions.
Anant Daga, CEO of the TCNS Division at Aditya Birla Fashion and Retail, commented, “We are honoured to represent modern India at NYFW 2025. This showcase underscores W’s commitment to blending India’s culture with contemporary fashion for a global stage. Our participation highlights the strength and appeal of Indian fashion, and we’re excited to bring our unique perspective to the international audience.”
W for Woman’s debut at NYFW marks a significant milestone for the brand and exemplifies the global resonance of India’s evolving fashion landscape. By bridging tradition and modernity, W is setting the stage to redefine ethnic wear on the international stage.
