Aditya Birla Fashion Completes Demerger to Create Two Focused Listed Entities
Aditya Birla Fashion and Retail Limited (ABFRL) has officially demerged into two separate listed companies to enable sharper focus and drive stronger growth in their respective segments. The newly formed entity, Aditya Birla Lifestyle Brands Limited (ABLBL), has been carved out of ABFRL to cater to a different set of customers with a distinct brand portfolio.
The board of ABFRL has fixed Thursday, May 22, 2025, as the record date to determine eligible shareholders who will receive shares in the new entity. As per the approved scheme of arrangement, ABFRL shareholders will be allotted shares of ABLBL in a 1:1 ratio. This means one fully paid-up equity share of ABLBL (face value Rs 10) will be issued for every one fully paid-up equity share of ABFRL (face value Rs 10) held on the record date. The shares of ABLBL are proposed to be listed on both the BSE and NSE.
ABLBL will now manage a strong portfolio of lifestyle and youth-centric brands. These include premium lifestyle labels such as Louis Philippe, Van Heusen, Peter England, Allen Solly, and Simon Carter. It also holds the rights to international names like Reebok and American Eagle, along with Van Heusen innerwear.
Post demerger, ABFRL will retain a broad mix of brands spanning value fashion, ethnic wear, luxury, and digital-first labels. This includes Pantaloons and StyleUp in the mass and value segments, and a strong ethnic wear portfolio featuring Sabyasachi, Shantnu and Nikhil, House of Masaba, Tarun Tahiliani, TASVA, TCNS Brands, and Jaypore. The luxury and super premium segments will be represented by Galeries Lafayette, Christian Louboutin, The Collective, and Mono Brands. ABFRL also continues to grow its digital-first presence with brands like Bewakoof, The Indian Garage Co, Wrogn, Urbano, Veirdo, Nobero, and Juneberry.
