ABFRL Appoints Pranchal Srivastava To Lead The Collective

Aditya Birla Fashion and Retail Limited (ABFRL) has appointed Pranchal Srivastava as Chief Business Officer, The Collective and International Brands, strengthening its leadership team for the luxury and premium portfolio.

Srivastava brings over 15 years of global experience spanning consumer businesses, fashion, retail and strategic consulting. In his new role, he will spearhead strategic growth, business expansion and brand acceleration for The Collective and ABFRL’s international brands portfolio. Alongside The Collective, the portfolio comprises over 60 brands, including India franchises of global labels such as Ralph Lauren, Ted Baker, Fred Perry and Hackett London, among others.

Prior to this role, Srivastava served as Senior Vice President in the Chairman’s Office at the Aditya Birla Group, where he was part of the Group’s strategic think tank. He worked closely with senior leadership on key initiatives across consumer businesses, driving organic and inorganic growth, digital transformation, investment strategy and operational performance.

Over his career, he has held senior leadership and country head roles across emerging markets in the Middle East, Africa and India, steering businesses through phases of expansion as well as economic and operational disruption.

The Collective, positioned as India’s first and largest luxury multi-brand retail destination, offers a curated assortment of global fashion brands for men and women under one roof. With a presence in 20 stores across Tier 1 and Tier 2 cities and a portfolio of more than 100 international brands including Karl Lagerfeld, Etro and DSquared2, the platform has established itself as a preferred partner for global labels entering the Indian luxury market.