Active Clothing Enters Multi-Brand Retail Segment With NUEMO
Active Clothing Co Limited has announced its strategic entry into the multi-brand retail segment with the launch of retail outlets under the brand name NUEMO.
NUEMO will operate as a multi-brand retail platform targeting growth opportunities in India’s Tier 2 and Tier 3 markets. The retail format will offer men’s, women’s and kids’ apparel under one roof, along with category-specific stores based on local market demand.
According to the company, the initiative aims to create a curated and scalable retail ecosystem aligned with changing consumer preferences and evolving shopping patterns in emerging markets.
Active Clothing stated that the NUEMO initiative forms part of its long-term growth strategy and is expected to strengthen the company’s retail presence in underserved high-growth markets, while leveraging its existing manufacturing and brand-building capabilities.
The company also plans to build a scalable and technology-driven retail model focused on sustainable and profitable expansion.
As per projections, NUEMO is expected to achieve a topline of around Rs 200–250 crore within four years, subject to market conditions and execution performance.
