Heimtextil Expands Bed, Bath & Living Segment With New ‘Comfort & Connect’ Area

Heimtextil is strengthening its Bed, Bath & Living offering with the launch of ‘Comfort & Connect’, a new dedicated area in the foyer of Hall 5.1 designed to bring together leading brands, returning exhibitors and international buyers.

The initiative follows the introduction of ‘Sleep & Meet’ and forms part of Heimtextil’s strategy to further enhance its product presentation and visitor experience. The new area will serve as a central meeting point for suppliers of premium bed, bath and lifestyle collections, offering easy access to related exhibition sections.

Confirmed exhibitors include Auskin Europe, Essenza Home, Formesse, Hermann Biederlack, Ibena Textilwerke, Sprügel Hometex, Stuco and Zoeppritz, with several companies returning to Heimtextil after an extended absence.

Commenting on the development, Margit Herberth, Director of Heimtextil, said the new format creates a compact and efficient platform that benefits both exhibitors and buyers. She noted that the strong response reflects the industry’s continued demand for internationally focused business platforms, particularly during challenging economic conditions.

Targeted at specialist retailers, bedding retailers, hospitality and contract furnishing professionals, as well as international buyers, the ‘Comfort & Connect’ area will showcase bed and bath textiles, decorative cushions and home accessories. Its location in the foyer of Hall 5.1 provides seamless connectivity to the broader Bed, Bath & Living sections in Halls 5.0 and 5.1, as well as the Smart Bedding area in Hall 4.0.

‘Sleep & Meet’ Returns
In Hall 4.0, Heimtextil will once again present the ‘Sleep & Meet’ area in collaboration with the Matratzen-Industrie e. V. trade association. Focused on the Smart Bedding segment, the area will feature several leading mattress and sleep-system brands.

Confirmed participants include Auping Germany, Bettwaren Stendebach, Dormiente, EuroComfort Group (with Badenia, Brinkhaus, Lück and Schlaraffia), f.a.n. frankenstolz (with Heinrich Häussling and Centa Star), as well as Hüsler Nest, Paar Matratzenfabrik and Schwarzwald Schlafsysteme.

The area is expected to further strengthen Heimtextil’s offering in sleep comfort and sleep systems while creating additional business opportunities for retailers and industry professionals.