Campus Unveils Vicky Kaushal Campaign, Debuts New Visual Identity
Campus Activewear has launched a new integrated campaign featuring actor Vicky Kaushal under its ‘Move Your Way’ brand philosophy. Using humour to explore workplace expectations and personal boundaries, the campaign also introduces the footwear brand’s new visual identity.
Built around the message, “One bold move can move the world your way,” the campaign will run across television, OTT and digital platforms, supported by creator-led content.
The film features Kaushal as Rohit, an employee who brings his Sunday activities into a corporate meeting. Pottery, fitness and an impromptu party leave his boss increasingly exasperated, prompting an exchange about boundaries between work and personal life. Rohit’s response—that a Sunday at the office should accommodate his Sunday interests—delivers the central punchline.
Gaurav Sharma, Chief Marketing Officer, Campus Activewear, said: “‘Move Your Way’ has always been about self-expression. With this film, we’re taking it somewhere braver: the right to draw your own lines. Young India is redefining ambition on its own terms, and Campus wants to stand right beside them. Our new identity reflects that same energy—bolder and more confident, as we move into the next chapter of the brand.”
Kaushal said, “I like how Campus has taken a familiar part of everyday life and given it a fun, unexpected twist. Rohit is unapologetically himself, and playing him was enjoyable because he brings humour to situations many people will recognise from their own workplaces. The film captures the spirit of ‘Move Your Way’ in a light-hearted manner, without taking itself too seriously.”
Campus’ new visual identity features dynamic lines and outward-facing arrows intended to represent movement, individuality, freedom and self-direction.
The brand is also inviting creators to share perspectives on work, ambition, weekends and personal boundaries through content using #MoveYourWay, extending the campaign’s conversation across digital platforms.
