Abercrombie & Fitch Opens New Fifth Avenue NYC Storefront
Abercrombie & Fitch, a division of Abercrombie & Fitch Co., has announced opening of its new 5th Avenue store on July 21. The store is located at 668 Fifth Avenue, and showcases Abercrombie & Fitch’s women’s and men’s collections, along with dedicated shop-in-shop spaces for its kids’ brand, abercrombie kids and its adult activewear franchise, YPB (Your Personal Best).
The new Abercrombie & Fitch location on 5th Avenue offers an engaging, multi-level shopping experience in the heart of New York City. The store concept and design team have creatively utilized lighting motifs, including illuminated walls, sconced columns and eccentric chandeliers to open up the space. The unique slate detail on the storefront adds a distinct touch to the location. The use of wood, textiles, conversational and intimate spaces, greenery and textured walls all come together to create an elevated and inviting environment. Furthermore, the store is equipped with various omni-channel capabilities to seamlessly connect customers’ digital and in-person shopping experiences.
Fran Horowitz, CEO of Abercrombie & Fitch Co., shared her excitement about the new store, stating, “This store is a celebration of the evolution and strength of the Abercrombie brand. We are thrilled to offer our customers in New York City a new, immersive shopping experience that represents the absolute best of Abercrombie. This city holds a storied place in our company’s history, where we opened our first store, and we are proud to be here nearly 130 years later.”
The new Abercrombie & Fitch store opened to the public on July 21.
