ABFRL’s “Planet Fashion” Gets Trendy With New Retail Identity In Varanasi

The brand aims to strengthen its relationship with consumers with its promise of dependability and commitment

Planet Fashion, part of Aditya Birla Fashion and Retail (ABFRL), unveiled its new retail identity at its 2051 sq. ft. store located on Durgakund in Varanasi. The brand has 171 stores across India and offers the latest international fashion selections at affordable prices.

Planet Fashion’s new brand identity is complemented by product and packaging innovation to attract new-age consumers across categories by improving their customer experience. The distinct brand identity makes the brand easily recognizable and unique. The flagship store located at Durgakund in Varanasi offers an immersive shopping experience and is an extension of the brand’s most recent retail identity. The store houses an extensive product including casuals, denims, and seasonal clothing. Formal shirts and trousers, suits and blazers from portfolio from Louis Philippe, Van Heusen, Allen Solly, Simon Carter.

Farida Kaliyadan, COO, of Louis Philippe and Planet Fashion, said, “We are pleased to delight our customers with the new retail identity experience launched at our Varanasi store. As Planet Fashion expands rapidly, we are focused on delivering value to our customers with superior craftsmanship, extensive product portfolio and an unparalleled retail experience.”

Planet Fashion’s new retail identity has a new logo, in white, grey and copper colours, giving the store a modern yet sophisticated shopping experience. Fixtures are designed to display a wide range of lifestyle looks, and the abstract mannequin is displayed to effortlessly illustrate brand stories and images.