BIBA Launches BIBA NXT To Target Younger Consumers
BIBA has introduced BIBA NXT, a new sub-brand aimed at Gen Z and young millennials, marking its entry into the contemporary ethnic wear segment.
The collection features modern silhouettes and versatile styling, blending Indian craftsmanship with global design influences. Key pieces include halter neck kurtas, corset tops, skirts and fusion sets, with an emphasis on body-contouring fits and adjustable details for personalised styling.
With this launch, BIBA is looking to expand beyond its core portfolio and align with evolving consumer preferences. The range combines traditional prints with contemporary cuts, positioning itself at the intersection of ethnic and western wear.
“With BIBA NXT, we are addressing a clear gap in the contemporary ethnic space,” said Siddharth Bindra. “Younger consumers value Indian craft but seek more current silhouettes that fit seamlessly into their everyday wardrobe.”
Priced between Rs 899 and Rs 1999, the collection is available on the brand’s website and leading e-commerce platforms.
Founded in 1988 by Meena Bindra, BIBA operates over 330 stores across 26 states and has a strong presence in major retail chains such as Shoppers Stop, Lifestyle, Pantaloons and Central.
