Birla Cellulose Top Ranked In Canopy’s Hot Button Report 2023
India’s top sustainable cellulose fibre producer, Birla Cellulose has achieved top ranking in Canopy’s Hot Button Report 2023 for its commitment to conserve endangered forests and promote circular solutions.
Canopy, an environment focused not-for-profit entity, has released their annual Hot Button Report, which enables fashion brands and retailers to robustly assess suppliers of manmade cellulosic fibres for their forest fibre sourcing.
“This esteemed recognition serves as confirmation of Birla Cellulose’s steadfast dedication and commitment to improve sustainable wood sourcing practices,” HK Agarwal, Business Director at Birla Cellulose said.
“The dedication and commitment also extends to forest conservation, innovation, next-generation fibre solutions, and transparent operations across the entire value chain,” Agarwal added.
Birla Cellulose, along with other global MMCF producers, has also supported calls for implementation of the Conventional on Biological Diversity’s commitment to conserve at least 30 percent of terrestrial ecosystems by 2030.
The Aditya Birla Group company actively collaborates with brands and supply chain partners, innovators, and orchestrators such as Canopy, Fashion for Good, and Circular Fashion Partnership for scaling up circularity.
“Hearty congratulations to Aditya Birla for securing the top spot in Canopy’s 2023 Hot Button Report,” said Nicole Rycroft, Canopy’s Executive Director.
“We commend their hard work to remove ancient and endangered forests from the MMCF supply chain and are encouraged by their consistent progress to bring next gen fibres to market at scale,” she too added.
Earlier last month, textile recycling innovator SaXcell had signed a Memorandum of Understanding (MoU) with Birla Cellulose for collaborating on production of recycled man-made cellulosic fibres.
SaXcell’s textile waste pulping technology combined with Birla’s advanced wet spinning expertise results in high quality sustainable ‘SaXcell’ recycled fibres serving the circular textile needs of textile sector.
