September 8, 2024
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Product Launch & Innovation

Primark Launches Its First Circular Product Collection

Primark launched first product range designed and made to be reloved or recycled. From mid-April, customers can shop the new circular product collection, designed using Primark’s new Circular Product Standard, which is based on principles established by the Ellen MacArthur Foundation. This 35-piece collection, which includes menswear, womenswear and kidswear, is made up of
Product Launch & Innovation

Brooklinen Introduces First-Ever Organic Collection

Brooklinen, the direct-to-consumer (DTC) home essentials company specializing in all things comfort, launched their first-ever GOTS® Certified Organic Cotton Collection. The launch spans the bedroom and bathroom, including sheets, duvet covers, towels, robes and bath mats. This assortment of feel-good products is crafted with the luxury and quality that Brooklinen
Product Launch & Innovation

Smartwool Launches Second Cut Hike Sock

Smartwool, a manufacturer of Merino wool apparel for active living, announced the release of its first circular sock — the Second Cut™ Hike Sock. This sock delivers the same iconic comfort and performance of the brand’s Original Classic Hike Sock, but is made with repurposed yarn from Smartwool’s Second Cut™ sock takeback program that launched […]
Product Launch & Innovation

Freudenberg Launches First Biodegradable Fusible Cotton Shirt Interlining Range 46xx

Freudenberg Performance Materials Apparel (Freudenberg) has reached another milestone in the development of sustainable textile solutions: the apparel industry’s first biodegradable fusible cotton shirt interlinings range 46xx. With this innovation, the world’s leading specialist in woven, knitted, weft and nonwoven interlinings reduces its impact on the environment and