PUMA And Pamela Reif Launch Athleisure Collection
Global sports company PUMA has partnered with fitness influencer Pamela Reif to unveil a new athleisure collection inspired by the dynamic energy of volcanoes. This collaboration aims to empower women by blending strength and confidence in stylish, functional apparel.
Showcased against the stunning landscapes of the Canary Islands, the collection redefines athleisure with form-fitting leggings, shorts, skorts, and versatile sports bras and tees. Each piece is crafted from supportive materials featuring PUMA technologies Cloudspun and Shapeluxe, designed to enhance performance while ensuring comfort. The vibrant colour palette reflects the dramatic volcanic environment, making every item unique.
“Sometimes we all need a fresh start to tap into our own power. Feel confident and strong in form-fitting styles. Get ready to channel your inner strength,” says Pamela Reif.
The PUMA x Pamela Reif collection is now available on the European PUMA online store and in full-price PUMA stores across Europe, with access for Pamela’s community in China, the UAE, Saudi Arabia, India, North America and Ukraine.
