Levi’s has announced global icon Diljit Dosanjh as its newest brand ambassador, making him the first Punjabi artist to join the brand’s creative community. Following his record-breaking Dil-Luminati Tour and historic Coachella debut, this collaboration merges Levi’s timeless appeal
Mango, one of Europe’s leading fashion groups, has strengthened its position as one of Spain’s most valuable brands, according to the Kantar BrandZ Top 30 report. The company’s brand value has surged 26% to US$ 1.8 billion, securing the 15th spot in the ranking. This growth, 11 points above the average, underscores Mango’s sustained success […]
Marks & Spencer (M&S) unveiled its first-ever cross-business underwear campaign, Make an Understatement, bringing together womenswear and menswear in a single marketing initiative. M&S maintained its market-leading position in women’s underwear for over five years, holding a 39.5% share in bras, with 1 in 3 women in the UK purchasing their knickers from the
H&M Studio’s SS25 collection redefines power dressing, blending fierce tailoring with effortless poolside glamour. Designed for women who balance work and play, the collection merges structured silhouettes with sporty details, drawing inspiration from 1980s corporate icons and the vibrant energy of Miami and Los Angeles. The collection will be launched on 6 March in
The much-awaited INDIAsize initiative, aimed at establishing standardized body measurements suited to Indian physiques, will be released at Bharat Tex 2025 later this month, Textiles Secretary Neelam Shami Rao announced on Tuesday. A set of anthropometric data will be made public, allowing industry stakeholders to provide feedback before finalizing standardized
The Clothing Manufacturers Association of India (CMAI) is set to make a strong impact at Bharat Tex 2025, India’s largest global textile event, organized by the Bharat Tex Trade Federation from February 14-17, 2025, at Bharat Mandapam, New Delhi. As a key participant, CMAI will highlight India’s apparel sector through an exclusive Brands of India […]
Mango, a leading international fashion brand, is set to strengthen its UK presence with 20 new store openings in 2025, focusing on London, central England, Scotland, Northern Ireland and Cardiff. This expansion is part of the brand’s 4E 2024-2026 Strategic Plan, aimed at enhancing its value proposition, innovation, sustainability and store network. Daniel López, Mango’s
Promising fashion designer Harsh Vardhan Jalan has joined forces with Liva Fabrics, the premium offering from the house of Birla Cellulose, to present an extraordinary couture collection that redefines sustainable fashion. The collection, inspired by “Prana”—the ancient Indian concept of the vital life force—showcases a harmonious blend of cultural heritage, modern
W for Woman, the celebrated Indian wear brand from Aditya Birla Fashion and Retail Ltd. (ABFRL), is set to make a groundbreaking appearance at New York Fashion Week (NYFW) 2025. It will be the only Indian wear brand of its scale to launch its Spring Summer’25 collection at the iconic event. Endorsed by Bollywood superstar […]
Jaypore, the artisanal lifestyle brand from Aditya Birla Fashion and Retail Ltd, has announced partnership with Shobitam, the renowned direct-to-consumer (D2C) ethnic fashion brand. This collaboration will bring Shobitam’s exclusive collections—including the popular ‘Shobitam Vidya Balan’ line and handwoven pure silk sarees featuring award-winning weaves—into Jaypore’s