December 21, 2024
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Apparel, Fashion, Retail

Jaypore Launches ‘Maahi Ve: The Heart & Soul of Wedding’ Campaign

Textile Insights
Jaypore, the artisanal lifestyle brand from Aditya Birla Fashion and Retail Ltd., unveils its latest wedding campaign, ‘Maahi Ve: The Heart & Soul of Wedding.’ This curated collection celebrates India’s cultural heritage, weaving timeless craftsmanship with heartfelt emotions to create unforgettable wedding moments. The campaign invites couples and families to immerse
Apparel, Fashion, Retail

PUMA Signs Long-Term Partnership With Portuguese Football Federation

Textile Insights
PUMA has signed a long-term agreement with the Portuguese Football Federation (FPF), marking a significant milestone in the brand’s football strategy. Starting in 2025, PUMA will provide equipment for all male, female and youth teams, as well as the federation’s futsal, beach football and eSports teams. Portugal, renowned for its captivating playing style and notable
Apparel, Fashion, Retail

Jaypore Celebrates Artisanal Heritage With New Store Launch In Guwahati

Textile Insights
Jaypore, the ethnic wear brand from Aditya Birla Fashion and Retail Limited (ABFRL), celebrated its commitment to India’s rich artisanal traditions with the grand opening of its Guwahati store. The event showcased the perfect blend of heritage and contemporary elegance that defines Jaypore’s ethos, offering a platform to promote traditional crafts and connect with Assam’s
Apparel, Fashion, Retail

Allen Solly’s Largest Store In India Unveils New Brand Identity

Textile Insights
Allen Solly, a leading brand under Aditya Birla Fashion and Retail, has launched its largest store in India in Hyderabad’s upscale Banjara Hills, introducing a fresh brand identity. This expansive 5,300 sq. ft. store, spanning three levels, offers a world-class shopping experience designed to meet the growing fashion needs of Hyderabad’s style-conscious consumers. The new
Apparel, Fashion, Retail

Pilot Knit Partners With Coats Digital To Streamline Production

Textile Insights
Pilot Knit Garment, a leading Thai sportswear manufacturer and part of Yong Udom Textile Group, has implemented Coats Digital’s FastReactPlan to streamline its production planning. This digital solution aims to improve efficiencies, enhance On-Time Delivery Performance (OTDP), and reduce lead times by integrating accurate planning and forecasting data. Established in 1986,

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