Aditya Birla Fashion and Retail Ltd. (ABFRL) has announced the launch of OWND!, a bold new fashion brand designed for India’s Gen Z and young, trend-conscious consumers. The launch introduces a fresh proposition, complete with a new brand name, identity, contemporary store layouts, and the
French menswear brand Celio has launched an exclusive Pokémon capsule collection in India, bringing beloved characters like Pikachu, Charizard, and Squirtle into the fashion spotlight. The officially licensed range, curated with Dream Theatre, aims to blend nostalgia with contemporary streetwear appeal. The collection features standout pieces including a yellow Pikachu
Aditya Birla Group Chairperson Kumar Mangalam Birla has said the group is strategically positioned to capture emerging opportunities in India’s fast-evolving fashion industry, with Aditya Birla Fashion and Retail Ltd (ABFRL) and Aditya Birla Lifestyle Brands Ltd (ABLBL) now operating as “dual growth engines.” Addressing shareholders in ABFRL’s latest annual report, Birla
Marks & Spencer (M&S) has launched its first dedicated resale service for clothing, footwear and accessories in partnership with eBay and resale specialist Reskinned, giving customers an easy way to trade in pre-loved fashion and shop second-hand items online. Under the initiative, customers can send back M&S garments through a free courier service after
Global apparel trade is navigating diverging trends midway through 2025, as consumer demand shifts, supply chains recalibrate and exporters face rising competition. The latest report ‘Apparel Trade Scenario in Key Global Markets and India (August 2025)’, published by consulting firm Wazir Advisors, shows that Europe and the UK are powering import growth, while Bangladesh
Lululemon has named Ranju Das as its first Chief AI & Technology Officer, effective September 2, 2025. In the newly created role, Das will lead the company’s global technology organization and spearhead the development of Lululemon’s AI and digital innovation strategy. He will report directly to CEO Calvin McDonald and join the company’s Senior Leadership […]
Swedish fashion giant H&M has officially entered the Brazilian market, opening its first store at Shopping Iguatemi in São Paulo, while simultaneously launching its online platform, hm.com.br. It is the first time the retailer has debuted both physical and digital operations in a new market on the same day. “Launching our first store and online […]
Burnt Toast, the youth-focused fashion brand from Trent Ltd., has entered Gujarat with the launch of its first store in Surat. Located at Unity Corner, Umra South, City Light, the store aims to redefine affordable fashion for the city’s vibrant, style-conscious audience. The new outlet offers a wide range of apparel, accessories, and beauty products […]
Innovative swimwear brand onewith has been officially granted a utility patent (U.S. Patent No. 12,537,039), securing its proprietary construction method that delivers unmatched comfort and fit, a swimsuit that feels like no-show underwear. Unlike design patents, which protect appearance, this utility patent protects the functional innovation behind onewith’s raw-cut,
New Outlet at The Pavillion Marks Brand’s Expansion in Western India Japanese apparel giant UNIQLO is set to open its first store in Pune on September 26, 2025, at The Pavillion Mall. The new outlet marks the brand’s continued expansion in Western India and will be its 18th store in the country. “Pune is a […]






















