June 17, 2024
Apparel, Fashion, Retail

CMAI Achievers Club Highlights Brand Building And Digital Marketing Strategies

The CMAI Achievers Club successfully hosted an enlightening event featuring knowledge and success story sessions. The event included ‘Decoding Digital Marketing’ by Temujin Mansukhani and Suraj Adhikari from Schbang Academy, one of India’s leading digital marketing agencies, followed by ‘How to Build a Brand – The Go Colors Way’ by Gautam Saraogi, Co-Founder & CEO of Go Colors, moderated by Rahul Mehta, Chief Mentor. These sessions provided industry members with valuable insights, enhancing their skills and inspiring them to become empowered entrepreneurs.

The digital marketing session delved into the impact of digital marketing, showcasing brands that have grown exponentially through its use, and highlighted the role of digitalization in strengthening customer relationship management. The brand-building session covered key aspects of consumer retail, marketing, brand building, and garment manufacturing.

Rajesh Masand, President of the Clothing Manufacturers Association of India (CMAI), welcomed the audience, stating, “The Achievers Club aims to learn from distinguished speakers, professionals, and brand owners about their journeys and business models, inspiring and guiding us in our own ventures. In today’s challenging environment, it’s essential to adapt and learn new strategies to enhance our success.”

During the discussion, Gautam Saraogi shared the inspiring journey of Go Colors, emphasizing the importance of resilience, adaptability, and strategic focus in building a successful brand. He recounted how the family pivoted from an export business to domestic retail, identifying a gap in the women’s bottom wear market in 2010-2011. The turning point came in 2011 with the opening of a successful kiosk in a mall, leading to rapid expansion. By 2017, Go Colors had grown from 1 store to 200 stores and had become profitable. Saraogi highlighted the crucial role of online retailing and digital marketing in Go Colors’ success, allowing the brand to reach a broader audience and gain valuable consumer insights.

The session by Schbang Academy, titled ‘Decoding Digital Marketing,’ emphasized understanding the unique characteristics of the Indian market and leveraging an integrated approach combining creativity, technology, and strategic planning. They showcased case studies of brands like H&M, IMS, and Crompton, demonstrating the impact of targeted digital campaigns. Practical takeaways included adopting a holistic approach, personalizing customer experiences, and ensuring an omnichannel presence.

Key points from Schbang Academy’s presentation included:

  1. Understanding the Pulse of India: Integrating local nuances and preferences into campaigns to create a strong connection with consumers.
  2. Consumer Journey: Divided into awareness, consideration, and conversion stages, each requiring tailored strategies.
  3. Creative and Technical Solutions: Comprehensive brand development through integrated marketing services and in-house production.
  4. Technology and Media Planning: Effective management of D2C brands, marketplace presence, SEO, and content marketing.

The CMAI Achievers Club event was attended by over 60 MSME apparel brands and manufacturers, continues to be a pivotal platform for learning and growth. By featuring industry leaders like Gautam Saraogi and experts from Schbang Academy, CMAI provided essential knowledge and practical strategies to navigate the evolving market landscape, guiding its members towards sustainable success and industry excellence.

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