Diesel To Launch Recycled Fibres Denim Jeans Range
Denim and garment brand Diesel, will launch a new line of denim jeans, made using a minimum 20% of recycled fibres.
These recycled fibres are derived from cutting waste, sourced from its Tunisian garment factories supply chain.
Around 7,500 kilograms of cutting waste from Diesel’s denim production in Tunisia were collected and sent to recycling facilities.
The 46,000 metres of recycled fabrics these facilities produced were next stitched into 28,000 pair of jeans.
Diesel had earlier teamed up with the United Nations Industrial Development Organisation (UNIDO) to establish a closed-loop recycling system for fabric-cutting scraps.
The idea behind the project was to show as to how production scraps can and should be treated as a resource and that more responsible raw material use can be achieved through circular business models.
