IKEA Launches Tyg: A Creative Revolution In Home Textiles
IKEA introduces Tyg, a innovative chapter in home textiles designed to ignite creativity and foster connections through fabric. Launching on July 1, 2024, Tyg offers 20 patterns crafted by 13 diverse designers, each reflecting Scandinavian modern design principles. These 3-meter pre-cut fabrics aim to inspire personalization and mindful living, aligning with IKEA’s longstanding commitment to accessible, creative home solutions.
Marie Olsson, Range Area Manager Home Textiles & Rugs at IKEA of Sweden AB, underscores Tyg’s role in continuing IKEA’s heritage of bold textile expressions. The collection not only revives timeless modern patterns but also encourages customers to explore their creativity with minimal resources.
Tyg invites individuals to refresh their spaces with vibrant, graphic options that express unique aesthetics and personalities. By promoting textile care, repair, and reuse, IKEA advocates sustainable living without compromising on style. Moreover, Tyg embodies IKEA’s ethos of inclusivity and togetherness, celebrating handcrafting traditions that unite communities.
Available both online and in-store across IKEA Australia, Tyg will feature 16 core patterns available for 24 months, supplemented by 4 seasonal designs in late 2024. This launch marks IKEA’s proactive step towards enhancing accessibility and inspiring consumers to transform everyday items into extraordinary pieces, reinforcing its role as a leader in home innovation and sustainability.
