ITA To Showcase 23 Italian Swimwear Brands At Miami Swim Week
The Italian Trade Agency (ITA) will promote Italian swimwear, resortwear and beachwear craftsmanship during this year’s Cabana Show and Miami Swim Week – The Shows, highlighting Italy’s growing presence in the U.S. market.
ITA will present 23 Italian fashion and accessories brands at Cabana Show from May 30 to June 1, alongside its “Italian Riviera” runway showcase at Miami Swim Week on May 31 at the Mondrian South Beach.
According to Erica Di Giovancarlo, the U.S. remains a key market for Italian beachwear manufacturers. “Cabana Show is one of the leading trade platforms for beachwear and resortwear globally,” she said, adding that the event enables Italian brands to connect with North American retailers, buyers and distributors.
The “Italian Riviera” runway presentation will feature Italian-made swimwear, resortwear and accessories, emphasizing craftsmanship, creativity and premium design associated with the Made in Italy label.
Participating brands include Barbieri, Bye Firenze, Maria La Rosa, Piero Massaro, Positano Couture and Raffaela D’Angelo.
ITA stated that Italy exported approximately $16.6 million worth of swimwear to the U.S. in 2024, making the U.S. the leading non-European destination for Italian beachwear products.
