Mafatlal Expands D2C Play With Home Fashion Platform
Mafatlal Industries Ltd has launched Mafatlal Home Fashion, a dedicated online platform offering more than 400 home-textile and home-essential products, as the company expands its direct-to-consumer business.
The range covers bedding, bath, baby and kids’ products, and seasonal categories. Bedsheets account for more than 150 designs, alongside dohars, comforters, blankets, towels, children’s bedding, baby essentials and mattresses.
The platform complements Mafatlal’s presence on Amazon, Flipkart, Myntra and Meesho, giving consumers access to its complete home-textile portfolio while helping the company better understand buying preferences and shopping behaviour.
“Mafatlal Home Fashion marks a deliberate step in how we are building our consumer business. We bring over 120 years of textile capability to this category, and we now want a direct line to the people we make for. Marketplaces gave us reach. Our own platform gives us understanding, and understanding is what builds a brand over the long term. We will use it to sharpen our products, respond faster to what consumers want, and grow Home Fashion into a meaningful part of the Mafatlal business,” said Priyavrata H. Mafatlal, Managing Director & CEO, Mafatlal Industries Ltd.
The company said insights from its own platform would guide product development, design and consumer engagement, helping it respond faster to changing demand.
Apart from individual consumers, Mafatlal Home Fashion will cater to corporate gifting requirements, offering customised home-textile solutions for employees, clients and events.
The launch follows the introduction of Mafatlal MedFits earlier in 2026 and forms part of the company’s strategy to build its own digital sales channels across consumer categories. Mafatlal plans to progressively expand the platform’s home and lifestyle range and improve the online shopping experience.
