Messe Frankfurt Picks Stake in Denim Show Organiser Kingpins
German exhibition organiser Messe Frankfurt, which organises several trade shows in various countries has bought a stake in denim trade show and US based Kingpins.
The strategic partnership will see Messe Frankfurt’s extensive experience and resources combined with Kingpins’ unique expertise” to foster innovation, collaboration, and growth within the denim community.
Kingpins which organises shows in Amsterdam and New York, will continue to operate independently, thereby maintaining its distinct identity.
“Since the day we started Kingpins in 2004, we aspired to one day sell our show or partner with Messe Frankfurt,” Andrew Olah, CEO of Kingpins said.
“Now almost 20 years later, a kind of dream has occurred. We know this collaboration will really grow each other’s opportunities and quality,” Olah added
Messe Frankfurt which already owns denim shows Beyond Denim and Denimworld and manages 50 international trade exhibitions in 11 countries said the investment in Kingpins will elevate its portfolio while also solidifying its commitment to the denim industry’s development.
“Our partnership with the Kingpins Show is rooted in our admiration for their distinct vision and innovative approach to the denim industry,” Constantin von Vieregge, CEO at Messe Frankfurt also said.
“We recognise the opportunity to learn from Kingpins, and together with our expertise we believe we can continue to be the stage for business encounters in the denim industry,” he too added.
