Product Launch & Innovation

Welspun Launches New Home Linen Campaign With Vidya Balan – Kyunki Farq Padta Hai

Welspun Living Limited (WLL), a global leader in home textiles and part of the Welspun World conglomerate, has unveiled its latest campaign, “Kyunki Farq Padta Hai”, featuring actor Vidya Balan. The campaign highlights the importance of quality home linen through a playful mix of humour, nostalgia, and a supernatural twist. Conceptualised by ^a t o […]
Cotton

Cotton Yarn Demand Weakens In South India

South India’s cotton yarn industry witnessed weaker demand this week as downstream buyers remained cautious, leading to price corrections in key markets. In Tiruppur, cotton yarn prices declined by Rs. 3–5 per kg amid subdued demand. Spinners initially resisted price cuts, but stockists and traders eventually lowered offers as buyers showed little interest in stocking […]