Reebok & Dove Collaborate To Launch ‘Reborn In My Kicks’ Sneaker Collection
Reebok and Dove have joined forces for a powerful new collaboration, launching the ‘Reborn Stronger’ campaign and the limited-edition ‘Reborn in My Kicks’ collection, a tribute to women who rebuild, rise and return stronger than ever.
Rooted in the philosophy of Kintsugi, the ancient Japanese art of repairing broken pottery with gold, the collection reimagines cracks and seams as symbols of renewal. Each sneaker features metallic accents, textured details and design cues that honour the beauty found in transformation, reminding wearers that every scar carries strength and story.
Arjun Ramamoorthy, Brand Head, Reebok India, said, “Reborn in My Kicks celebrates the spirit of rising again with courage and grace. Partnering with Dove allows us to take this belief beyond sport and into culture, reminding everyone that resilience is beautiful and every mark of struggle is a mark of strength.”
Sairam Subramanian, Vice President – Hair Care, Hindustan Unilever Ltd, added, “Reborn Stronger is not just a campaign; it’s a movement. Through this collaboration with Reebok, we are championing women who turn every setback into strength. It reflects Dove’s own evolution as a brand rooted in science, care and empowerment.”
The limited-edition sneakers are available online and at select Reebok stores in Mumbai, Bengaluru and Delhi. Stores will also host immersive Kintsugi workshops, giving consumers a chance to explore the art form that inspired the collection’s narrative of rebuilding with purpose.
With ‘Reborn in My Kicks’, Reebok underscores that sport is more than performance, it is a metaphor for life, where every fall becomes part of the journey. This collaboration celebrates women who rise, rebuild and redefine what it means to be Reborn Stronger.
