HUGO BOSS reported a 6% decline in group sales to € 905 million in Q1 2026, reflecting ongoing brand and channel realignment under its CLAIM 5 TOUCHDOWN strategy. Performance was impacted by deliberate actions to strengthen long-term brand equity, with BOSS down 3% and HUGO down 21%. Regional
Hugo Boss has revised its financial outlook for 2024, citing persistent macroeconomic and geopolitical challenges that are dampening global consumer demand and industry growth. These factors impacted the company’s performance in key markets like the UK and China during the second quarter. Preliminary figures show a 1% decline in currency-adjusted Group sales to EUR













