PUMA has appointed Laurent Fricker as Vice President of its Sportstyle Business Unit, effective June 1. He will report to Maria Valdes. Fricker brings over two decades of experience in product marketing and sales, having held senior roles at adidas and Reebok. Most recently, he served as Vice
PUMA has appointed Bertrand Blanc as Vice President Global Wholesale, a newly created role effective May 1. He will report to Matthias Baeumer. In this role, Blanc will lead the development and execution of PUMA’s global wholesale strategy, with a focus on driving revenue growth and strengthening the brand’s presence across key wholesale accounts worldwide. […]














