PUMA Appoints Bertrand Blanc As VP Global Wholesale

PUMA has appointed Bertrand Blanc as Vice President Global Wholesale, a newly created role effective May 1. He will report to Matthias Baeumer.

In this role, Blanc will lead the development and execution of PUMA’s global wholesale strategy, with a focus on driving revenue growth and strengthening the brand’s presence across key wholesale accounts worldwide.

Blanc brings over 25 years of international commercial leadership experience, having held senior roles at ASICS and Nike. Most recently, he served as Senior Global Commercial Director, Racquet Sports at Wilson Sporting Goods, and has also worked as an international business advisor.

“Our wholesale business is a crucial part of our commercial engine,” said Baeumer, adding that the appointment will help build a global centre of excellence to support PUMA’s growth across markets.