Corporates

PUMA Appoints Laurent Fricker To Lead Sportstyle Business Unit

Textile Insights April 27, 2026

PUMA has appointed Laurent Fricker as Vice President of its Sportstyle Business Unit, effective June 1. He will report to Maria Valdes. Fricker brings over two decades of experience in product marketing and sales, having held senior roles at adidas and Reebok. Most recently, he served as Vice

Corporates

PUMA Appoints Bertrand Blanc As VP Global Wholesale

Textile Insights April 27, 2026

PUMA has appointed Bertrand Blanc as Vice President Global Wholesale, a newly created role effective May 1. He will report to Matthias Baeumer. In this role, Blanc will lead the development and execution of PUMA’s global wholesale strategy, with a focus on driving revenue growth and strengthening the brand’s presence across key wholesale accounts worldwide. […]

Corporates

PUMA Appoints Markus Neubrand As CFO

Textile Insights September 30, 2024

PUMA has appointed Markus Neubrand as its Chief Financial Officer (CFO) and a member of the Management Board, effective October 1, 2024. The current CFO, Hubert Hinterseher, will step down by mutual agreement on September 30, 2024, and leave the company on December 31, 2024. Neubrand previously served as CFO at GUESS Inc. and held […]

Corporates

PUMA Appoints Indrajeet Sen As SVP Of Sourcing

Textile Insights September 2, 2024

PUMA has named Indrajeet Sen as Senior Vice President of PUMA Group Sourcing, assuming the operational responsibilities of the Chief Sourcing Officer role. Indrajeet (Indy) Sen will oversee global sourcing and development for footwear, apparel and accessories, focusing on operations and sustainability, and will report directly to Chief Product Officer Maria Valdes. He will

Sustainability

Puma To Use Re:Fibre Technology In All Replica Jerseys

Textile Insights December 6, 2023

German sports company Puma has scaled up its textile recycling innovation, Re:Fibre and will be replacing recycled polyester with Re:Fibre in all Puma football Club and federation replica jerseys 2024 onwards. Since the launch of the pilot project in 2022, which saw Puma produce recycled training jerseys for their sponsored football clubs, Re:Fibre technology has […]