Puma To Use Re:Fibre Technology In All Replica Jerseys
German sports company Puma has scaled up its textile recycling innovation, Re:Fibre and will be replacing recycled polyester with Re:Fibre in all Puma football Club and federation replica jerseys 2024 onwards.
Since the launch of the pilot project in 2022, which saw Puma produce recycled training jerseys for their sponsored football clubs, Re:Fibre technology has been used to create replica kits for various teams.
They include Switzerland and Morocco replica kits for the Women’s World Cup as well as Girona’s 2023-24 season kit.
In 2024, official Puma football replica jerseys including those for the Euro and Copa América tournaments will be manufactured using Re:Fibre
Re:Fibre is manufactured from recycled materials that were made from discarded and old garments and factory waste rather than only recycled plastic bottles.
Through the Re:Fibre program, Puma is keen to address the challenge of textile waste via a long-term solution for recycling.
The technology also looks to diversify the fashion industry’s main source of recycled polyester in garments from being less reliant on clear plastic bottles.
The RE:FIBRE process uses any polyester material, from factory offcuts, faulty goods to pre-loved clothes which allows garments to be recycled from any colour to any desired colour.
“Our wish is to have 100 percent of product polyester coming from textile waste,” said Anne-Laure Descours, Chief Sourcing Officer at Puma.
“Textile waste build-up in landfills is an environmental risk. Rethinking the way we produce and moving towards a more circular business model is one of the main priorities of our sustainability strategy,” she added.
Puma’s ongoing efforts in sustainability have shown the brand improving its rankings on Corporate Knight’s Global 100 Sustainability Index from 77th to 47th.