TrusTrace Launches AI-Driven Upgrade To Boost Supply Chain Traceability
TrusTrace, a global leader in supply chain traceability and compliance data management, has launched a major AI-powered upgrade to its platform. The enhanced system enables brands and manufacturers of all sizes to seamlessly collect, centralize, and analyze traceability data with improved accuracy and efficiency.
Addressing long-standing industry challenges of fragmented and unverifiable data, the upgraded platform unifies supplier, brand, and third-party data through advanced AI, increasing data reliability and enabling proactive risk management and compliance. It also facilitates data reuse across business functions, boosting operational efficiency.
Key features include effortless data integration, proactive risk assessment, scalable compliance management, and a unified AI-driven data hub. The platform is designed to scale with businesses at any stage of their sustainability journey, from basic traceability to managing complex, multi-tier supply chains.
“Our AI-assisted data hub empowers companies to shift from reactive crisis handling to strategic, impact-driven decision-making,” said Shameek Ghosh, CEO of TrusTrace.
The company is also gaining industry traction, recently partnering with Avery Dennison to support end-to-end visibility in the apparel value chain. “Integrating TrusTrace into our Optica™ portfolio enhances our ability to map supply chains and verify raw material origins,” said Kenny Liu, Vice President at Avery Dennison.
With these advancements, TrusTrace aims to redefine supply chain data as a strategic asset, setting a new standard for responsible and resilient business practices.
