November 22, 2024
Apparel, Fashion, Retail

X-Rite & Pantone Unveil Groundbreaking Textile Color Hub

X-Rite Inc and Pantone LLC, leaders in colour science and technology unveiled Textile Color Hub, a groundbreaking solution to make digital colour specification more efficient, achievable, compliant and sustainable across the design to production workflow.

According to the company, for most textile brands, colour specification is a painstaking and subjective process. In a traditional workflow, brands and designers select colours and send a physical sample for suppliers to match.

The supplier creates multiple lab dips and ships the options back to the brand for approval. This cycle can repeat multiple times, leading to unnecessary delays and excess waste that increases the carbon footprint of the textile industry.

“The future of textile colour approval and production control lies in a cloud-based, data-driven, digital workflow,” said Pieter Mulder, Global Strategic Account Manager, X-Rite and Pantone.

“The Textile Color Hub transforms the way brands and suppliers communicate and collaborate to bring products to market up to five times faster. It paves the way for a modernised, digital approach to specify and approve textile designs while reducing waste and carbon footprints,” Mulder added.

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