Allen Solly’s Largest Store In India Unveils New Brand Identity
Allen Solly, a leading brand under Aditya Birla Fashion and Retail, has launched its largest store in India in Hyderabad’s upscale Banjara Hills, introducing a fresh brand identity. This expansive 5,300 sq. ft. store, spanning three levels, offers a world-class shopping experience designed to meet the growing fashion needs of Hyderabad’s style-conscious consumers.
The new store features Allen Solly’s updated visual identity, blending its iconic Nottingham heritage with a modern, immersive layout. With over 10,000 styles, an exclusive wedding studio, and on-site professional tailors, the store offers a unique retail journey that caters to men, women and juniors alike. From smart casuals and sophisticated formals to chic workwear and vibrant weekend wear, Allen Solly’s collections provide options for every occasion.
Commenting on the launch, Richa Pai, Chief Operating Officer of Allen Solly, stated, “We are thrilled to open our flagship store in Banjara Hills, embodying our Nottingham heritage in a contemporary retail identity. This store is crafted to meet the tastes of the modern Indian consumer who embraces international style trends.”
With its impressive selection, personalized service and sophisticated ambiance, the new Allen Solly store aims to become Hyderabad’s premier fashion destination, redefining retail shopping for the city’s fashion-forward audience.
