Fashion Industry Moves To Eliminate PFAS
PFAS (per- and polyfluoroalkyl substances), commonly known as “forever chemicals,” are widely used in textiles for water and stain resistance. Found in outdoor gear, activewear, uniforms and household textiles, PFAS enhance fabric performance but pose severe environmental and health risks. These chemicals persist indefinitely, contaminating water and soil, with studies linking exposure to immune suppression, hormonal disruptions, fertility issues and increased cancer risk.
Governments worldwide are implementing strict PFAS regulations, pushing the fashion industry toward safer alternatives. In the U.S., California’s AB 1817 has banned intentionally added PFAS in textiles from January 2025, while New York and Colorado are phasing out PFAS in apparel by 2028. The European Union has already banned certain PFAS groups, and the European Chemicals Agency (ECHA) is advocating a universal ban under REACH regulations. France and Denmark have also announced bans effective from 2026.
Eliminating PFAS presents challenges for textile manufacturers, including maintaining fabric performance, navigating regulatory complexities, ensuring supply chain transparency and earning consumer trust. However, several sustainable alternatives are emerging. Water-based and silicone-based repellents, bio-based coatings, tightly woven fabrics and PFAS-free durable water repellent (DWR) technologies offer effective solutions. Innovations like supercritical CO2 dyeing and plasma treatments further reduce reliance on hazardous chemicals.
Leading brands are already transitioning to PFAS-free fashion. Patagonia, The North Face, and Adidas are investing in bio-based waterproof coatings and fluorine-free DWR finishes, while Jack Wolfskin has eliminated PFAS from its outdoor apparel. Bluesign, a global leader in sustainable textile solutions, has been at the forefront of phasing out PFAS, with a complete ban on short-chain PFAS (C6 chemistry) since January 2025.
As consumer demand for non-toxic, sustainable fashion grows, PFAS-free textiles are becoming the industry standard. Brands that proactively eliminate PFAS and adopt certified sustainable alternatives will not only stay compliant with evolving regulations but also enhance consumer trust and drive the future of eco-friendly fashion.
