Reju CEO Patrik Frisk Launches ‘Regeneration Hub Zero’ For Sustainable Textile Production

In a significant stride toward sustainable textile manufacturing, Reju CEO Patrik Frisk, who formerly served as CEO of Under Armour, is leading an innovative project called Regeneration Hub Zero. This groundbreaking facility is dedicated to processing discarded textiles into Reju Polyester, a high-quality material that boasts a lower carbon footprint than conventional virgin polyester. By leveraging cutting-edge technology, Regeneration Hub Zero aims to revolutionize the textile industry while addressing pressing environmental concerns.

Frisk, now CEO of Reju, a textile regeneration company, first encountered this transformative technology in 2019 during his tenure at Under Armour. The brand was exploring ways to integrate more recycled materials into its polyester garments but faced challenges sourcing sufficient textile supplies. The prevailing solution was to rely on recycled plastic bottles; however, Frisk believed this approach was not sustainable in the long term.

It was during this time that Frisk became aware of groundbreaking technology developed by IBM, which could effectively process mixed materials—a common characteristic in the apparel industry. Recognizing the potential of this technology, Frisk saw an opportunity to create a more sustainable solution for textile manufacturing. This vision ultimately led to Under Armour’s initial investment in the project, followed by the collaboration with Technip Energies, a renowned engineering and technology firm, to construct the facility.

The Regeneration Hub Zero employs advanced IBM technology to recover and transform discarded mixed materials into high-quality, environmentally friendly textiles. This innovative process marks a significant departure from traditional recycling methods, which often struggle to effectively handle the complexity of textile waste.

What sets Reju Polyester apart is its impressive 50% lower carbon footprint compared to virgin polyester. This reduced environmental impact is achieved through efficient processing techniques that maximize resource recovery while minimizing emissions. As a result, Regeneration Hub Zero positions itself as a leader in sustainable textile production, offering brands a viable solution to their sustainability goals.

The collaboration between Frisk, Under Armour, and Technip Energies has laid a robust foundation for Regeneration Hub Zero’s future. With the support of these industry leaders, the facility is well-positioned to scale production and make a meaningful impact on the textile industry.

In addition to producing Reju Polyester, Regeneration Hub Zero aims to inspire other manufacturers to adopt similar sustainable practices. As brands and consumers increasingly prioritize environmental responsibility, the demand for innovative textile solutions like Reju Polyester is expected to grow.

Patrik Frisk’s foray into sustainable textile production with Regeneration Hub Zero exemplifies his forward-thinking approach and dedication to environmental stewardship. By harnessing technology to transform discarded textiles into high-quality materials, he is addressing one of the most pressing challenges in the textile industry: waste management.

The launch of Regeneration Hub Zero represents a significant milestone in the journey toward a circular economy in fashion, where waste is minimized, and resources are continuously reused. With the potential to significantly reduce the environmental impact of textile production, this initiative paves the way for a more sustainable future in fashion.