June 17, 2024
Apparel, Fashion, Retail

RIL In Talks With Primark For Indian Market Entry

Reliance Industries Ltd (RIL) is in initial discussions with British fashion retailer Primark to introduce the brand in India. Primark, known for its affordable clothing and footwear, has been eyeing the Indian market for some time. With over 400 stores globally, Primark is exploring a partnership with Reliance, potentially through a joint venture or licensing agreement.

In India, Primark is anticipated to depart from the global trend of mall-centric locations, favouring high street locations due to its large store format. The retailer, owned by Associated British Foods, aims to expand its worldwide presence to 530 outlets by 2026.

Reliance, boasting a vast retail portfolio including Trends and the recently launched Yousta, competes directly with international fast-fashion giants like Zara and H&M in India. This strategic move positions Reliance against established players such as Tata’s Zudio, Landmark Group’s Max and Shoppers Stop’s InTune.

While a Primark spokesperson expressed openness to exploring new opportunities, specific plans for India have not been confirmed.

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