August 14, 2026
Home Posts tagged Eco-friendly textiles
Fibre

From Wheat Straw To Wardrobes: How Agricultural Residues Could Rewrite Fashion’s Fibre Future

By turning farm waste into fashion-grade fibre, Project Latvus offers a glimpse into a forest-free future for textiles. The fashion industry is standing at a critical crossroads. As global demand for sustainable materials intensifies, brands are increasingly shifting away from petroleum-based synthetics and searching for lower-impact alternatives. Yet this transition
Cotton

Global Lifestyle Monitor Survey Confirms Cotton As The World’s Preferred Fibre

Cotton Incorporated and COTTON USA have unveiled results from the 2025 Global Lifestyle Monitor Survey, reaffirming cotton’s dominance as the fibre of choice among consumers worldwide. Conducted across 13 countries with more than 13,000 respondents, the study highlights cotton’s continued leadership in comfort, quality and environmental trust. The findings show that three
Product Launch & Innovation

Metsä Spring Highlights Kuura’s Lower Carbon Footprint Among Textile Fibres

Backed by a recent third-party assessment, Metsä Spring is promoting the competitiveness of its Kuura textile fibre against viscose, lyocell and cotton. Made from softwood Kraft pulp instead of dissolving pulp, Kuura has been found to have a significantly lower environmental impact. A life cycle assessment by Etteplan, reviewed by the RISE Research Institutes of […]
Corporates

Recover Appoints Hans Ploos van Amstel As Executive Chairman Of Board Of Directors

Recover, the leading materials science company and large‑scale producer of sustainable, high‑quality recycled cotton fibre and cotton fibre blends, has announced the appointment of Hans Ploos van Amstel as Executive Chairman of its Board of Directors. Hans brings over three decades of global financial expertise and a proven track record of driving transformative growth