Van Heusen, a leading power dressing brand from Aditya Birla Fashion and Retail Ltd., has announced its association with actress Taapsee Pannu as its new brand ambassador. Representing the modern woman who is confident, purposeful and always on the move, Taapsee embodies the brand’s ethos
In the fourth quarter of fiscal 2023-24, net loss at Aditya Birla Fashion and Retail Ltd (ABFRL) stood at 37 percent and reached Rs 266 crore compared to Rs 195 crore in the comparable months of earlier fiscal. Revenue in the January to March period at the Aditya Birla Group company grew to Rs 3,407 […]
Following the announcement on April 1, 2024, the Board of Directors of ABFRL convened and approved the proposal for the vertical demerger of Madura fashion and lifestyle business from ABFRL into a newly incorporated entity named Aditya Birla Lifestyle Brands Ltd. (ABLBL). Upon completion, ABLBL will be listed separately, marking a significant strategic move aimed […]
Aditya Birla Fashion and Retail Limited (ABFRL) unveiled its “Fashionabling Earth,” a 3D coffee table book at Bharat Tex 2024. The book is aimed at providing an immersive and inspiring experience. Going beyond conventional reading, this book integrates interactive 3D features and captivating pop-up images to breathe life into sustainable stories. Reflecting
Van Heusen, the premium fashion brand under Aditya Birla Fashion and Retail Limited, has launched its most extensive media campaign to date to promote its new premium wedding collection, “Van Heusen Weddings.” Previously known for its workwear targeting young professionals, Van Heusen is expanding its product range to meet the evolving needs of modern