July 13, 2024
Apparel, Fashion, Retail

Tasva Unveils Team India’s Ceremonial Dress For Paris Olympics 2024

Tasva, the men’s Indian wear brand by Aditya Birla Fashion and Retail Ltd., in collaboration with celebrated designer Tarun Tahiliani, has unveiled the ceremonial dress for Team India at the upcoming Paris Olympics 2024. The Minister of Youth Affairs and Sports, Dr Mansukh Mandaviya, revealed the official attire in a ceremony attended by Dr PT Usha, President of the Indian Olympics Association.

Designed to represent India’s rich cultural heritage, the ceremonial dress features a tricolour palette of saffron, green and white, symbolizing patriotism and unity. Tarun Tahiliani, Chief Design Officer of Tasva, expressed his enthusiasm, stating, “We are deeply honoured to dress Team India. Our collaboration with the Indian Olympic Association has resulted in attire that reflects our heritage with modern elegance.”

For the opening ceremony, male athletes will wear a kurta bundi set, while female athletes will don sarees adorned with ikat-inspired digitally printed panels in saffron and green, complemented by blue buttonholes representing the Ashoka Chakra, all on an ivory base symbolizing peace and unity. The ensemble is completed with modern trainers featuring traditional Benares brocade, blending tradition seamlessly with contemporary fashion.

“Our goal is for our athletes to embody India’s cultural pride on the global stage,” Tahiliani continued. “This attire combines classic Indian elements with modern comfort, ensuring our athletes feel both stylish and at ease.”

Athlete Sharath Kamal, the Olympic Men’s Table Tennis team leader and Team India’s flag bearer, stated, “Wearing this ceremonial dress fills me with immense pride and a strong connection to our heritage. The lightweight fabric ensures comfort and elegance.”

Ashish Mukul, Brand Head of Tasva, added, “The ceremonial dress not only celebrates India’s cultural richness but also serves as a symbol of national pride for our athletes representing India globally.”

Tasva’s ceremonial dress for Team India at the Paris Olympics 2024 encapsulates India’s timeless vibrancy and progressive spirit, showcasing its cultural heritage to the world stage.

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