Under Armour Names Gunna As Global Brand Ambassador And Creative Director
Under Armour has appointed multi-platinum, Grammy-nominated artist Gunna as its Global Brand Ambassador and Creative Director of P-Star, a multi-dimensional creative platform spanning apparel, footwear, community initiatives and cultural storytelling.
The appointment builds on Under Armour’s partnership with Gunna over the past year and marks the next phase of their collaboration. Together, they will expand P-Star as a platform connecting product, storytelling and community, with a focus on movement, wellness and self-expression.
Gunna’s involvement extends beyond music, with his focus on fitness, wellness and community-building through run clubs and movement initiatives.
“His commitment to discipline, creativity, wellness and community extends far beyond music. He’s challenged himself to become his best version and in the process, inspired thousands to do the same,” said Kevin Plank, Founder and CEO, Under Armour.
Plank added that Gunna’s focus on fitness, movement and mental strength reflects the values Under Armour seeks to represent, making the expanded partnership a natural evolution of the relationship.
Through P-Star, Gunna and Under Armour will develop new products and creative initiatives aimed at connecting performance, culture and personal expression.
