VIP Clothing Expands Frenchie X Retail Footprint To Mumbai, Delhi & Pune
Building on the successful launch of Frenchie X in Goa, VIP Clothing Limited, a pioneer in India’s innerwear industry, has expanded its premium collection to over 100 stores across Mumbai, Pune, and Delhi. This marks a significant step in the brand’s mission to offer comfortable, stylish, and high-quality innerwear to a wider customer base.
The strategic rollout strengthens VIP Clothing’s physical retail presence while complementing its recent digital-first launches on Swiggy Instamart and Zepto, offering consumers instant access to essentials.
Sunil Pathare, Chairman & Managing Director of VIP Clothing Limited said, “Frenchie has long been a trusted name in innerwear. With Frenchie X, we’re pushing the envelope on comfort and style. Expanding to Mumbai, Pune, and Delhi is a natural progression of our vision to make premium innerwear accessible and elevate everyday essentials.”
Known for its legacy of innovation and quality spanning four decades, VIP Clothing Limited has grown beyond its core men’s innerwear line to include women’s and teen collections, athleisure wear, and premium accessories. The launch of Frenchie X in these key markets reinforces the brand’s leadership and ambition to cater to modern consumer needs.
As VIP Clothing continues to expand its market reach, consumers can expect more innovations and strategic rollouts in the near future.
