July 15, 2024
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Visitor satisfaction grows to 93% at Heimtextil 2024

At Heimtextil 2024, visitor satisfaction rose to an average of 93 percent, particularly with the breadth and depth of the offering, while around 80 percent of exhibitors achieved their trade fair goals.

“Among German trade visitors, overall satisfaction rose by seven percentage points to 88 percent, while over 90 percent of all visitors achieved their trade fair goals,” a Messe Frankfurt press release said.

Exhibitors were also impressed by the increased visitor quality and buying competence as the proportion of top decision-makers among buyers rose by six percentage points to 78 per cent.

Heimtextil 2024 ended with 46,000 visitors from around 130 nations and 2,838 exhibitors from 60 nations, which was a 25 percent growth over the previous edition.

The fair showcased upholstery and decorative fabrics, bed and bathroom textiles, mattresses, functional textiles and carpets to wallpapers, curtains, fibres, yarns, sleeping systems and decorative cushions.

“The increase in space, exhibitors and visitors in 2024 makes it clear that the trade fair for home and contract textiles remains on course for growth,” Detlef Braun, Member of the Executive Board of Messe Frankfurt said.

The top ten exhibiting countries were China, India, Turkey, Pakistan, Italy, Germany, Spain, Portugal, Great Britain and the Netherlands.

There was an increase in the exhibitor numbers from Belgium, Bulgaria, China, India, Japan, Poland, Sweden, the Czech Republic, the USA and Egypt.

On the visitor side, more visitors came from China, Germany, India, Japan, Croatia, Macedonia, Pakistan, Slovakia and Cyprus, while the number of German trade visitors increased by around ten per cent.

The launch of the new Carpets & Rugs segment was a complete success. For the first time, the global carpet industry presented together in one hall, which includes numerous global market leaders.

According to Messe Frankfurt, never before have transformations such as artificial intelligence and sustainability been so intensively showcased as at Heimtextil.

For the first time in 2024, the trade fair provided fascinating insights into the textile application of artificial intelligence and the use of AI-controlled sorting to refine recycled textile waste into new yarns.

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